Struggling to find a menstrual cup that feels comfortable and easy to use? That was part of the reason Inoya began.

After finding existing cups uncomfortable and difficult to remove, founder Helena Uhm set out to create a more considered option, with soft medical-grade silicone, three sizing options and a patented removal loop designed to make removal feel more manageable.

In this video, Helena shares the story behind the Inoya Period Cup and some of the thinking that shaped its design.