About Helena, Our Founder

Hi, I'm Helena, the Founder of Inoya. I live in Brisbane with my family, on the land of the Turrbal and Jagera peoples. My journey started with a personal struggle: years of dealing with skin irritation caused by conventional menstrual care products. It also made me feel disempowered that many manufacturers don’t disclose what they put into period care products. I knew there had to be a better way, not just for me, but for women everywhere. That's why I created Inoya, a brand committed to providing non-toxic, effective and sustainable period care solutions that you can trust.

WE ARE FOUNDED ON

Transparency

Women should know what they put in their bodies. We disclose 100% of our product ingredients so you can make an informed decision about what is safe for you.

WE ARE FOUNDED ON

Sky high standards

All our products undergo rigorous testing to meet strict quality and safety criteria, approved by the Korean FDA. We strive for the highest quality and safety standards possible, ensuring you can trust the care we put into every product.

WE ARE FOUNDED ON

Non-toxic Ingredients

We do not add any unnecessary chemicals such as dyes, chlorine, or bleaches to improve our product performance. Your health and safety are our top priority.

WE ARE FOUNDED ON

Sustainability

We strive to use genuinely sustainable materials in all our products. Many manufacturers currently use petrochemical-derived fibers to make their reusable period pads and underwear, which don't biodegrade for hundreds of years. We don't think that's good enough and we want to do better.